What Makes Perfume A Brand?

A perfume brand encompasses several key elements that distinguish it from others in the market:

Identity and Image: A perfume brand establishes its unique identity and image through its name, logo, packaging, and marketing materials. These elements convey the brand's values, personality, and positioning in the market.

Fragrance Portfolio: A perfume brand is defined by its range of fragrances, each with its distinct scent profile, ingredients, and target audience. The brand may offer a diverse portfolio of perfumes catering to different preferences, occasions, and demographics.